Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is an autonomous, non-profit institution, offering a wide-range of academic programmes like the Post Graduate Programme (PGP), the Crafting Creative Communications (CCC) and the Fellow Programme in Management-Communications (FPM-C).
MICA's flagship Post Graduate Diploma in Management - Communications (PGDM-C) is being offered with specialisations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management.
4 major changes in Admission process of MICA
1. The selection process for PGDM-C 2016-18 to happen twice.
2. Candidates will have to take at least one of the three eligibility exams: CAT 2015, XAT 2016 and GMAT (2012 onwards). (Earlier MICA used to accept other scores also like MAT/CMAT/ ATMA).
3. MICAT will be held only in the computer based format in 14 cities across the country.
4. First phase Group Exercise & Personal Interview (GE-PI) will be conducted at Bengaluru, Delhi, Kolkata & Mumbai and the second phase GE-PI at MICA, Ahmedabad only.
Bachelor's degree or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.
The test comprises of six sections:
Section - A (Descriptive)
Section - B (Psychometric)
Section - C (Reasoning)
Section - D (General Awareness)
Section - E (Verbal Ability)
Section - F (Quantitative Analysis)
Marking : Section A & B have no negative marking
Section C, D, E & F have 0.25 negative marking and +1 for correct answers
MICAT 2015 Analysis :
Section A – Descriptive : This section tested the analytical and descriptive writing ability and creative skills of test-takers. The total time given for attempting these questions was 35 minutes. For the first two questions, students had to write five points for and against a particular topic. In the third question, the students had to write a 300 word answer either in favour of or against the topic as a part of a letter to the editor. The fourth question in this section consisted of four pictures. Students had to create a story with the help of these pictures.
Section B – Psychometric : There were 37 questions in this section. In this section, there were no correct or incorrect responses. The very first questions had 30 statements out of which test-takers had to pick 10 statements describing one’s personality traits. The second set of questions asked one to choose from a set of two arguments and to rate them in accordance with one’s personality traits. In the third set of questions, the students had to rank various action responses in the given scenario on a scale of 1 to 6
Section C – Reasoning : MICAT’s Reasoning section is only one of its kind among all Management tests in the sense that it combines 30 word-combination, statement-assumption, statement-conclusion and visual reasoning questions to present an arrangement of questions with moderate-to-difficult complexity levels.
Section D - General Awareness : This section consisted of 25 questions. The questions were about business taglines, mergers and acquisitions, brands and sub-brands, corporate heads, financial abbreviations and other corporate topics such as brand and marketing campaigns.
Section E - Verbal Ability : This section consisted of phrase replacements, jumbled paragraphs, synonyms, double blanks and a Reading Comprehension passage with easy to moderate level of difficulty.
Section F - Quantitative Ability : This section consisted of 25 questions covering most of the topics with an easy to moderate level. It had 6-8 questions of DI.